{"id":558,"date":"2020-05-27T21:41:05","date_gmt":"2020-05-27T21:41:05","guid":{"rendered":"https:\/\/apachedigital.io\/case\/sanitas\/"},"modified":"2021-05-31T15:08:02","modified_gmt":"2021-05-31T15:08:02","slug":"sanitas","status":"publish","type":"case","link":"https:\/\/apachedigital.io\/en\/case\/sanitas\/","title":{"rendered":"Sanitas"},"content":{"rendered":"\n<h2>Challenge<\/h2>\n\n\n\n<p>Sanitas had a big problem with their brand keywords, they were more and more expensive every day. Both internal players and external partners were competing for the same unregulated spaces, causing a huge unnecessary overcharge.<\/p>\n\n\n\n<h2>Solution<\/h2>\n\n\n\n<p>Set up of an adjustment model reducing PPC bidding in search engines for Sanitas and its internal and external competitors: affiliates, areas, offices, etc.<\/p>\n\n\n\n<p>Based on the analysis of the evolution of bids and the market, a mathematical progression of CPC was defined for the first 4 positions enabling players to maintain the volume of clicks<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/apachedigital.io\/wp-content\/uploads\/2020\/09\/Mesa-de-trabajo-2sanitas.png\" alt=\"\" class=\"wp-image-760\" width=\"531\" height=\"353\" srcset=\"https:\/\/apachedigital.io\/wp-content\/uploads\/2020\/09\/Mesa-de-trabajo-2sanitas.png 600w, https:\/\/apachedigital.io\/wp-content\/uploads\/2020\/09\/Mesa-de-trabajo-2sanitas-300x200.png 300w\" sizes=\"(max-width: 531px) 100vw, 531px\" \/><\/figure><\/div>\n\n\n\n<h2>Results<\/h2>\n\n\n\n<h1 class=\"has-text-color has-text-align-center\" style=\"color:#5700ff\">&#8211;<strong>32%<\/strong><\/h1>\n\n\n\n<p class=\"has-text-align-center\">reduction in the average CPC<\/p>\n\n\n\n<p class=\"has-text-align-center\">We reduced costs for all players allowing growth in acquisition maintaining the same investment<\/p>\n","protected":false},"featured_media":560,"template":"","_links":{"self":[{"href":"https:\/\/apachedigital.io\/en\/wp-json\/wp\/v2\/case\/558"}],"collection":[{"href":"https:\/\/apachedigital.io\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/apachedigital.io\/en\/wp-json\/wp\/v2\/types\/case"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/apachedigital.io\/en\/wp-json\/wp\/v2\/media\/560"}],"wp:attachment":[{"href":"https:\/\/apachedigital.io\/en\/wp-json\/wp\/v2\/media?parent=558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}