{"id":562,"date":"2020-05-27T21:30:53","date_gmt":"2020-05-27T21:30:53","guid":{"rendered":"https:\/\/apachedigital.io\/case\/hewlett-packard-enterprise\/"},"modified":"2021-05-31T14:35:12","modified_gmt":"2021-05-31T14:35:12","slug":"hewlett-packard-enterprise","status":"publish","type":"case","link":"https:\/\/apachedigital.io\/en\/case\/hewlett-packard-enterprise\/","title":{"rendered":"Hewlett Packard Enterprise"},"content":{"rendered":"\n<h2>Challenge<\/h2>\n\n\n\n<p>HP wanted to launch a branding and consideration campaign targeting resellers in France, Germany, Italy, the Netherlands, Spain and the UK.<\/p>\n\n\n\n<h2>Solution<\/h2>\n\n\n\n<p>Resellers data bases were prepared and integrated on programmatic platforms allowing to target users at a postal code level.<\/p>\n\n\n\n<h2>Results<\/h2>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<h1 class=\"has-text-color has-text-align-center\" style=\"color:#5700ff\">6-7<\/h1>\n\n\n\n<p class=\"has-text-align-center\">better results<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<h1 class=\"has-text-color has-text-align-center\" style=\"color:#5700ff\">+35%<\/h1>\n\n\n\n<p class=\"has-text-align-center\">increase in CTR<\/p>\n<\/div>\n<\/div>\n\n\n\n<ul><li>6-7 best Results on B2B clients in comparison to classic targetting campaigns. <\/li><li>35% increase on CTR in comparison to Google or Facebook Ads.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-cover has-background-dim has-parallax\" style=\"background-image:url(https:\/\/apachedigital.io\/wp-content\/uploads\/2020\/05\/Mesa-de-trabajo-2-1.png);min-height:266px\"><div class=\"wp-block-cover__inner-container\">\n<p class=\"has-text-align-center has-medium-font-size\"> We use different versions of banners in order to maximize results. We adapt the creativities to each market following brand guidelines and look&amp;feel <\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background is-style-default\" style=\"background-color:#5700ff;color:#5700ff\"\/>\n\n\n\n<p style=\"color:#5700ff\" class=\"has-text-color has-text-align-center has-large-font-size\"><strong>Creativities used on the campaigns<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background is-style-default\" style=\"background-color:#5700ff;color:#5700ff\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"530\" src=\"https:\/\/apachedigital.io\/wp-content\/uploads\/2020\/05\/Captura-de-pantalla-2020-05-27-a-las-23.27.55-1024x530.png\" alt=\"caso de exito apache publicidad\" class=\"wp-image-563\" srcset=\"https:\/\/apachedigital.io\/wp-content\/uploads\/2020\/05\/Captura-de-pantalla-2020-05-27-a-las-23.27.55-1024x530.png 1024w, https:\/\/apachedigital.io\/wp-content\/uploads\/2020\/05\/Captura-de-pantalla-2020-05-27-a-las-23.27.55-300x155.png 300w, https:\/\/apachedigital.io\/wp-content\/uploads\/2020\/05\/Captura-de-pantalla-2020-05-27-a-las-23.27.55-768x397.png 768w, https:\/\/apachedigital.io\/wp-content\/uploads\/2020\/05\/Captura-de-pantalla-2020-05-27-a-las-23.27.55-1536x795.png 1536w, https:\/\/apachedigital.io\/wp-content\/uploads\/2020\/05\/Captura-de-pantalla-2020-05-27-a-las-23.27.55.png 1666w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"featured_media":788,"template":"","_links":{"self":[{"href":"https:\/\/apachedigital.io\/en\/wp-json\/wp\/v2\/case\/562"}],"collection":[{"href":"https:\/\/apachedigital.io\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/apachedigital.io\/en\/wp-json\/wp\/v2\/types\/case"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/apachedigital.io\/en\/wp-json\/wp\/v2\/media\/788"}],"wp:attachment":[{"href":"https:\/\/apachedigital.io\/en\/wp-json\/wp\/v2\/media?parent=562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}