{"id":564,"date":"2020-05-27T21:21:19","date_gmt":"2020-05-27T21:21:19","guid":{"rendered":"https:\/\/apachedigital.io\/case\/unit-1-liquida-su-stock-en-solo-4-semanas\/"},"modified":"2021-05-31T14:44:10","modified_gmt":"2021-05-31T14:44:10","slug":"unit-1-liquida-su-stock-en-solo-4-semanas","status":"publish","type":"case","link":"https:\/\/apachedigital.io\/en\/case\/unit-1-liquida-su-stock-en-solo-4-semanas\/","title":{"rendered":"Unit 1"},"content":{"rendered":"\n<h2>Challenge<\/h2>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p> Designing a full funnel strategy to launch a brand new product on USA. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default\"><p>A group of riders got together to create the ultimate combo of music &amp; communication inside a helmet<\/p><\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The UNIT 1 Helmet\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/d0oA6UoX7U4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2>Solution<\/h2>\n\n\n\n<p>Apache proposed a 360 strategy by starting to gain leads from potential customers before the product launch date. The goal was to increase interest in the brand on platforms such as Indiegogo to validate the product.<\/p>\n\n\n\n<p>Secondly we launched a pure performance direct strategy focused on the database and the generation of lookalikes on platforms such as FB ads.<\/p>\n\n\n\n<h2>Results<\/h2>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"104\" height=\"136\" src=\"https:\/\/apachedigital.io\/wp-content\/uploads\/2020\/09\/PaidMedia_Apache-1.png\" alt=\"\" class=\"wp-image-604\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:66.66%\">\n<h1 class=\"has-text-color\" style=\"color:#5700ff\"><strong>2\/3 stock <\/strong><\/h1>\n\n\n\n<p>sold in just 4 weeks<\/p>\n\n\n\n<h1 class=\"has-text-color\" style=\"color:#5700ff\"><strong>2 weeks<\/strong><\/h1>\n\n\n\n<p>breakeven<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Unit 1 achieved their goals earlier than planned selling more than 2\/3 of its stock in just 4 weeks and reaching breakeven in less than two weeks<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"887\" height=\"1024\" src=\"https:\/\/apachedigital.io\/wp-content\/uploads\/2020\/09\/Unit1_Helmet_Best_Ski_Helmet_Music_Bluetooth-2080w-887x1024-2.jpg\" alt=\"\" data-id=\"743\" data-full-url=\"https:\/\/apachedigital.io\/wp-content\/uploads\/2020\/09\/Unit1_Helmet_Best_Ski_Helmet_Music_Bluetooth-2080w-887x1024-2.jpg\" data-link=\"https:\/\/apachedigital.io\/en\/case\/unit-1-liquida-su-stock-en-solo-4-semanas\/unit1_helmet_best_ski_helmet_music_bluetooth-2080w-887x1024-2\/\" class=\"wp-image-743\" srcset=\"https:\/\/apachedigital.io\/wp-content\/uploads\/2020\/09\/Unit1_Helmet_Best_Ski_Helmet_Music_Bluetooth-2080w-887x1024-2.jpg 887w, https:\/\/apachedigital.io\/wp-content\/uploads\/2020\/09\/Unit1_Helmet_Best_Ski_Helmet_Music_Bluetooth-2080w-887x1024-2-260x300.jpg 260w, https:\/\/apachedigital.io\/wp-content\/uploads\/2020\/09\/Unit1_Helmet_Best_Ski_Helmet_Music_Bluetooth-2080w-887x1024-2-768x887.jpg 768w\" sizes=\"(max-width: 887px) 100vw, 887px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1024\" height=\"480\" src=\"https:\/\/apachedigital.io\/wp-content\/uploads\/2020\/05\/Unit1_Ski_Helmet_With_Audio_Speakers_Headphone-3840w-1024x480.jpg\" alt=\"\" data-id=\"565\" data-link=\"https:\/\/apachedigital.io\/en\/case\/unit-1-liquida-su-stock-en-solo-4-semanas\/unit1_ski_helmet_with_audio_speakers_headphone-3840w-2\/\" class=\"wp-image-565\" srcset=\"https:\/\/apachedigital.io\/wp-content\/uploads\/2020\/05\/Unit1_Ski_Helmet_With_Audio_Speakers_Headphone-3840w-1024x480.jpg 1024w, https:\/\/apachedigital.io\/wp-content\/uploads\/2020\/05\/Unit1_Ski_Helmet_With_Audio_Speakers_Headphone-3840w-300x141.jpg 300w, https:\/\/apachedigital.io\/wp-content\/uploads\/2020\/05\/Unit1_Ski_Helmet_With_Audio_Speakers_Headphone-3840w-768x360.jpg 768w, https:\/\/apachedigital.io\/wp-content\/uploads\/2020\/05\/Unit1_Ski_Helmet_With_Audio_Speakers_Headphone-3840w-1536x720.jpg 1536w, https:\/\/apachedigital.io\/wp-content\/uploads\/2020\/05\/Unit1_Ski_Helmet_With_Audio_Speakers_Headphone-3840w-2048x960.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1024\" height=\"640\" src=\"https:\/\/apachedigital.io\/wp-content\/uploads\/2020\/05\/Unit1_safe_and_awareness_mode-1920w-1024x640.jpg\" alt=\"\" data-id=\"566\" data-link=\"https:\/\/apachedigital.io\/en\/case\/unit-1-liquida-su-stock-en-solo-4-semanas\/unit1_safe_and_awareness_mode-1920w-2\/\" class=\"wp-image-566\" srcset=\"https:\/\/apachedigital.io\/wp-content\/uploads\/2020\/05\/Unit1_safe_and_awareness_mode-1920w-1024x640.jpg 1024w, https:\/\/apachedigital.io\/wp-content\/uploads\/2020\/05\/Unit1_safe_and_awareness_mode-1920w-300x188.jpg 300w, https:\/\/apachedigital.io\/wp-content\/uploads\/2020\/05\/Unit1_safe_and_awareness_mode-1920w-768x480.jpg 768w, https:\/\/apachedigital.io\/wp-content\/uploads\/2020\/05\/Unit1_safe_and_awareness_mode-1920w-1536x960.jpg 1536w, https:\/\/apachedigital.io\/wp-content\/uploads\/2020\/05\/Unit1_safe_and_awareness_mode-1920w.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1024\" height=\"640\" src=\"https:\/\/apachedigital.io\/wp-content\/uploads\/2020\/05\/Unit1_coolest_Design_Ski_Helmet-1124w-1024x640.jpg\" alt=\"\" data-id=\"579\" data-link=\"https:\/\/apachedigital.io\/en\/case\/unit-1-liquida-su-stock-en-solo-4-semanas\/unit1_coolest_design_ski_helmet-1124w\/\" class=\"wp-image-579\" srcset=\"https:\/\/apachedigital.io\/wp-content\/uploads\/2020\/05\/Unit1_coolest_Design_Ski_Helmet-1124w-1024x640.jpg 1024w, https:\/\/apachedigital.io\/wp-content\/uploads\/2020\/05\/Unit1_coolest_Design_Ski_Helmet-1124w-300x188.jpg 300w, https:\/\/apachedigital.io\/wp-content\/uploads\/2020\/05\/Unit1_coolest_Design_Ski_Helmet-1124w-768x480.jpg 768w, https:\/\/apachedigital.io\/wp-content\/uploads\/2020\/05\/Unit1_coolest_Design_Ski_Helmet-1124w.jpg 1124w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p><br><\/p>\n","protected":false},"featured_media":566,"template":"","_links":{"self":[{"href":"https:\/\/apachedigital.io\/en\/wp-json\/wp\/v2\/case\/564"}],"collection":[{"href":"https:\/\/apachedigital.io\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/apachedigital.io\/en\/wp-json\/wp\/v2\/types\/case"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/apachedigital.io\/en\/wp-json\/wp\/v2\/media\/566"}],"wp:attachment":[{"href":"https:\/\/apachedigital.io\/en\/wp-json\/wp\/v2\/media?parent=564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}