{"id":952,"date":"2020-10-05T13:42:32","date_gmt":"2020-10-05T13:42:32","guid":{"rendered":"https:\/\/apachedigital.io\/?post_type=case&p=952"},"modified":"2021-05-31T15:12:43","modified_gmt":"2021-05-31T15:12:43","slug":"tu-cabello-sano","status":"publish","type":"case","link":"https:\/\/apachedigital.io\/en\/case\/tu-cabello-sano\/","title":{"rendered":"Tu cabello sano"},"content":{"rendered":"\n

Challenge<\/h2>\n\n\n\n
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TuCabelloSano.com is an e-commerce of hair care products and accessories. They have the best professional products and brands on the market, the same ones used in the best hairdressing salons of the world. <\/p>\n\n\n\n

Some of the top professional brands are: American Crew, GHD, K\u00e9rastase, L’Or\u00e9al, Macadamia, Redken, Rene Furterer, Revlon, Schwarzkopf and Wella<\/p>\n<\/div>\n\n\n\n

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The company was carrying out actions in different paid media channels with no strategy nor measurable goals. They had acquisition costs above the market average and a very unprofitable ROAS. The challenge was to maximize the volume of purchases on the website.
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Solution<\/h2>\n\n\n\n

We proposed to change the whole structure of the Google account and we implemented automatic bidding strategies. <\/p>\n\n\n\n

We set up a new Shopping campaign with Automatic Bidding Strategy to maximize the value of the conversion. We went from a campaign with manual bidding control to a smart campaign with an automatic bid strategy. <\/p>\n\n\n\n

We aligned Analytics, Merchant Center and the client\u2019s CRM to be able to obtain all the data we needed to create and optimize this new structure. <\/p>\n\n\n\n

Results<\/h2>\n\n\n\n
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-88%<\/strong><\/h1>\n\n\n\n

drop in CPA<\/p>\n<\/div>\n\n\n\n

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+829%<\/h1>\n\n\n\n

increase in ROAS<\/p>\n<\/div>\n<\/div>\n\n\n\n

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On Q1 2020 we reduced the CPA of the new Shopping campaign by 88% compared to the results of the same period with a manual bidding strategy.<\/p>\n\n\n\n

In addition, the ROAS of the Smart Bidding campaign with an automatic bid strategy improved by 829% compared to the Shopping campaign with a manual bid strategy during the same period of time <\/p>\n<\/div><\/div>\n\n\n\n

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Some of the creativities used in the campaigns<\/strong><\/p>\n\n\n\n

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