{"id":4953,"date":"2023-10-24T11:20:03","date_gmt":"2023-10-24T11:20:03","guid":{"rendered":"https:\/\/apachedigital.io\/?post_type=insight&#038;p=4953"},"modified":"2023-10-27T10:07:13","modified_gmt":"2023-10-27T10:07:13","slug":"https-apachedigital-io-whitepaper_behavioral_economics","status":"publish","type":"insight","link":"https:\/\/apachedigital.io\/en\/insight\/https-apachedigital-io-whitepaper_behavioral_economics\/","title":{"rendered":"WHITEPAPER &#8211; M\u00e1s all\u00e1 del precio. \u00bfPor qu\u00e9 compramos lo que compramos?"},"content":{"rendered":"\n<p>\u00bfAlguna vez te has preguntado por qu\u00e9 las personas compran lo que compran? \u00bfPor qu\u00e9 a veces tomamos decisiones que van en contra de la l\u00f3gica econ\u00f3mica convencional? La respuesta se encuentra en el fascinante mundo del <em>Behavioral Economics<\/em> y Beatriz D\u00edaz-Parre\u00f1o, nos lo cuenta en el nuevo <em>whitepaper<\/em> que hemos lanzado:<\/p>\n\n\n\n<p><strong>En el aprender\u00e1s:<\/strong><\/p>\n\n\n\n<p>1. <strong>C\u00f3mo la psicolog\u00eda influye en nuestras decisiones de compra<\/strong>, desvelando las motivaciones y procesos mentales que subyacen en nuestras elecciones.<\/p>\n\n\n\n<p>2. Qu\u00e9 es el BEco (<em>Behavioral Economics<\/em>) y por qu\u00e9 resulta fundamental para entender las decisiones econ\u00f3micas y de consumo de las personas.<\/p>\n\n\n\n<p>3. <strong>Ejemplos reales <\/strong>de c\u00f3mo empresas aplican estos principios con \u00e9xito.<\/p>\n\n\n\n<p>4. C\u00f3mo <strong>BEco (Behavioral Economics) puede ayudar a los CMOs<\/strong> a dise\u00f1ar estrategias de marketing digital m\u00e1s efectivas y personalizadas.<\/p>\n\n\n\n<div class=\"wp-container-1 wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background\" href=\"https:\/\/apachedigital.io\/whitepaper_behavioral_economics\/\" style=\"background-color:#0a263b\" rel=\"https:\/\/apachedigital.io\/whitepaper_behavioral_economics\/\">Descargar aqu\u00ed<\/a><\/div>\n<\/div>\n","protected":false},"author":30,"featured_media":4956,"template":"","category_insight":[81],"_links":{"self":[{"href":"https:\/\/apachedigital.io\/en\/wp-json\/wp\/v2\/insight\/4953"}],"collection":[{"href":"https:\/\/apachedigital.io\/en\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/apachedigital.io\/en\/wp-json\/wp\/v2\/types\/insight"}],"author":[{"embeddable":true,"href":"https:\/\/apachedigital.io\/en\/wp-json\/wp\/v2\/users\/30"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/apachedigital.io\/en\/wp-json\/wp\/v2\/media\/4956"}],"wp:attachment":[{"href":"https:\/\/apachedigital.io\/en\/wp-json\/wp\/v2\/media?parent=4953"}],"wp:term":[{"taxonomy":"category_insight","embeddable":true,"href":"https:\/\/apachedigital.io\/en\/wp-json\/wp\/v2\/category_insight?post=4953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}