Challenge
HP wanted to launch a branding and consideration campaign targeting resellers in France, Germany, Italy, the Netherlands, Spain and the UK.
Solution
Resellers data bases were prepared and integrated on programmatic platforms allowing to target users at a postal code level.
Results
6-7
better results
+35%
increase in CTR
- 6-7 best Results on B2B clients in comparison to classic targetting campaigns.
- 35% increase on CTR in comparison to Google or Facebook Ads.
We use different versions of banners in order to maximize results. We adapt the creativities to each market following brand guidelines and look&feel
Creativities used on the campaigns
