Challenge
Designing a full funnel strategy to launch a brand new product on USA.
A group of riders got together to create the ultimate combo of music & communication inside a helmet
Solution
Apache proposed a 360 strategy by starting to gain leads from potential customers before the product launch date. The goal was to increase interest in the brand on platforms such as Indiegogo to validate the product.
Secondly we launched a pure performance direct strategy focused on the database and the generation of lookalikes on platforms such as FB ads.
Results
2/3 stock
sold in just 4 weeks
2 weeks
breakeven
Unit 1 achieved their goals earlier than planned selling more than 2/3 of its stock in just 4 weeks and reaching breakeven in less than two weeks
